Core Principles
Bringing together decades of experience in Business English trainingAt IA Corporate Communication, we combine decades of experience in English training for businesses. Based in Madrid, Spain, we provide focused, high-quality, and tailor-made programs for Spanish-speaking businesspeople who need superior English-language skills to compete internationally.
Four core principles guide the way we approach every interaction with our clients, our network of trainers and all business partnerships.
TRAINERS AND PARTICIPANTS ARE ADULTS AND EQUALS
The trainer is the expert in the language, the participant is the expert in their professional realm.
PRACTICAL USE IS MORE IMPORTANT THAN ACADEMIC PURITY
Our sole aim is to enable the participant to do their job as well in English as in their native language.
SUCCESS COMES FROM TALENT, MOTIVATION AND HARD WORK
IMPROVEMENT REQUIRES MEASUREMENT
TRAINERS AND PARTICIPANTS ARE ADULTS AND EQUALS
The trainer is the expert in the language, the participant is the expert in their professional realm.
PRACTICAL USE IS MORE IMPORTANT THAN ACADEMIC PURITY
Our sole aim is to enable the participant to do their job as well in English as in their native language.
SUCCESS COMES FROM TALENT, MOTIVATION AND HARD WORK
IMPROVEMENT REQUIRES MEASUREMENT
Trainers and Participants are adults and equals
A traditional classroom power-dynamic is not the best way for professional adults to gain, improve and maintain the skills in English they need to actively apply in their jobs. Therefore, communication during sessions and programs is two-way and collaborative.
TRAINERS
A Trainer is not the same as a teacher.
PARTICIPANTS
A Participant is not the same as a student.
SESSIONS
A Session is not the same as a class.
Classrooms are for school children, not for professionals.
Classrooms are for school children, not for professionals.
A traditional classroom power-dynamic is not the best way for professional adults to gain, improve and maintain the skills in English they need to actively apply in their jobs. Therefore, communication during sessions and programs is two-way and collaborative.
TRAINERS
A Trainer is not the same as a teacher.
PARTICIPANTS
A Participant is not the same as a student.
SESSIONS
A Session is not the same as a class.
Practical use is more important than academic purity
Confident, effective use of existing language skills takes precedence over acquiring new knowledge. And, because being over-corrected can be detrimental to a Participant’s confidence, priority is given to eliminating mistakes that could cause confusion or embarrassment.
CONFIDENCE
Participants’ confidence is vital.
PARTICIPATION
Participants speak more than Trainers.
PRACTICE
Some Participant mistakes are OK.
Language is a tool, not a goal.
Language is a tool, not a goal.
Confident, effective use of existing language skills takes precedence over acquiring new knowledge. And, because being over-corrected can be detrimental to a Participant’s confidence, priority is given to eliminating mistakes that could cause confusion or embarrassment.
CONFIDENCE
Participants’ confidence is vital.
PARTICIPATION
Participants speak more than Trainers.
PRACTICE
Some Participant mistakes are OK.
Success comes from talent, motivation and hard work
As with sports and physical fitness, maintaining language fitness and agility is vital. Training must be tailored and adapted continually to the developing and specific needs of participants. Real success comes from the interaction of talented trainers, motivated participants and hard work.
INDIVIDUALS
Participants have individual specific needs.
FLEXIBLE
Participants’ needs change over time.
MAINTAINING
Maintaining a high level is as important as improving a low one.
One-size-fits-all methods are not an effective way to train professionals.
One-size-fits-all methods are not an effective way to train professionals.
As with sports and physical fitness, maintaining language fitness and agility is vital. Training must be tailored and adapted continually to the developing and specific needs of participants. Real success comes from the interaction of talented trainers, motivated participants and hard work.
INDIVIDUALS
Participants have individual specific needs.
FLEXIBLE
Participants’ needs change over time.
MAINTAINING
Maintaining a high level is as important as improving a low one.
Improvement requires measurement
Language ability is a unique and complex mix between Core qualities (confidence, vocab and grammar), Production (writing and speaking) and Understanding (listening and reading). Traditional level testing cannot capture incremental improvement or measure Key indicators separately. But doing so provides a powerful way to focus efforts on areas that will have the biggest impact on a Participant’s level.
KEY LANGUAGE INDICATORS
All Key Language Indicators must be identified and assessed.
DEVELOPMENT
Work on weak areas must be prioritized.
LEVELS
Without practice, Participant levels can go down, as well as up.
Generalised level assessments do not provide a useful idea of what someone can actually do.
Generalised level assessments do not provide a useful idea of what someone can actually do.
Language ability is a unique and complex mix between Core qualities (confidence, vocab and grammar), Production (writing and speaking) and Understanding (listening and reading). Traditional level testing cannot capture incremental improvement or measure Key indicators separately. But doing so provides a powerful way to focus efforts on areas that will have the biggest impact on a Participant’s level.
KEY LANGUAGE INDICATORS
All Key Language Indicators must be identified and assessed.
DEVELOPMENT
Work on weak areas must be prioritized.
LEVELS
Without practice, Participant levels can go down, as well as up.
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