CORE PRINCIPLES

IA Corporate Communication are English training specialists for businesses based in Madrid, Spain. Bringing together decades of experience, we provide focused, high-quality and tailor-made programs for Spanish-speaking business people who need superior English-language skills in order to compete internationally.

TRAINERS AND PARTICIPANTS ARE ADULTS AND EQUALS

The trainer is the expert in the language, the participant is the expert in their professional realm.

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PRACTICAL USE IS MORE IMPORTANT THAN ACADEMIC PURITY

Our sole aim is to enable the participant to do their job as well in English as in their native language.

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SUCCESS COMES FROM TALENT, MOTIVATION AND HARD WORK

Training has to be adapted in real-time to the developing and specific needs of participants.

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IMPROVEMENT REQUIRES MEASUREMENT

Participants’ levels are unique; everyone has different strengths and weaknesses.

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Trainers and Participants are adults and equals

The trainer is the expert in the language, the participant is the expert in their professional realm.

A traditional classroom power-dynamic is not the best way for professional adults to gain, improve and maintain the skills in English they need to actively apply in their jobs. Therefore, communication during sessions and programs is two-way and collaborative.

Classrooms are for school children, not for professionals.

TRAINERS

A Trainer is not the same as a teacher.

PARTICIPANTS

A Participant is not the same as a student.

SESSIONS

A Session is not the same as a class.

Practical use is more important than academic purity

Our sole aim is to enable the participant to do their job as well in English as in their native language.

Confident, effective use of existing language skills takes precedence over acquiring new knowledge. And, because being over-corrected can be detrimental to a Participant’s confidence, priority is given to eliminating mistakes that could cause confusion or embarrassment.

Language is a tool, not a goal.

CONFIDENCE

Participants’ confidence is vital.

PARTICIPATION

Participants speak more than Trainers.

PRACTICE

Some Participant mistakes are OK.

Success comes from talent, motivation and hard work

Training has to be adapted in real-time to the developing and specific needs of participants.

As with sports and physical fitness, maintaining language fitness and agility is vital. Training must be tailored and adapted continually to the developing and specific needs of participants. Real success comes from the interaction of talented trainers, motivated participants and hard work.

One-size-fits-all methods are not an effective way to train professionals.

INDIVIDUALS

Participants have individual specific needs.

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FLEXIBLE

Participants’ needs change over time.

MAINTAINING

Maintaining a high level is as important as improving a low one.

Improvement requires measurement

Participants’ levels are unique; everyone has different strengths and weaknesses.

Language ability is a unique and complex mix between Core qualities (confidence, vocab and grammar), Production (writing and speaking) and Understanding (listening and reading). Traditional level testing cannot capture incremental improvement or measure Key indicators separately. But doing so provides a powerful way to focus efforts on areas that will have the biggest impact on a Participant’s level.

Generalised level assessments do not provide a useful idea of what someone can actually do.

KEY LANGUAGE INDICATORS

All Key Language Indicators must be identified and assessed.

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DEVELOPMENT

Work on weak areas must be prioritized.

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LEVELS

Without practice, Participant levels can go down, as well as up.